tunsted

A data-driven home search for first-time buyers. Built on Census, Zillow, and Federal Reserve data, scoring every county in America so you can see where the math actually works.

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A house used to cost 2.0× a household’s yearly income.Today it costs 5.0×.

1970
Median home$23K
Median household income$10K
Years of income to buy a home
2.0×
2024
Median home$419K
Median household income$84K
Years of income to buy a home
5.0×
Inflation-adjusted to 2024 USD

Tunsted is built for the people who have to navigate that gap. First-time buyers picking the markets where the math still works.

The divergence

Since 1984, home prices have grown 74% in real terms.Household income has grown 39%.

Both lines are inflation-adjusted to 2024 dollars and indexed to 100 in 1984. They’re measuring real purchasing power, and the gap between them is what kills first-time buyers.

Home price (real, indexed)Household income (real, indexed)

Source: FRED — MSPUS (median sales price), MEHOINUSA672N (real median household income), CPIAUCSL (CPI, used to deflate home prices to 2024 USD)

The productivity paradox

You’re working harder than your parents did.You’re not earning much more for it.

Productivity
1979-2024
+80%
Real worker pay
1979-2024
+29%

The economy figured out how to extract more from each hour of work. The gains went somewhere. Just not to the people doing the work. When the price of a home runs away, the typical paycheck can’t catch up.

Source: Economic Policy Institute, 'The Productivity-Pay Gap', 2024 update.

The K-shape

Since 1971, owning assets returned 25.6× growth.Earning a wage returned 1.7× growth.

Both numbers are inflation-adjusted. The chart uses a log scale so you can see both lines. On a regular axis the wage line would be a rounding error.

Nasdaq (real, indexed)Real wages (indexed)

Source: FRED — NASDAQCOM (Nasdaq Composite, daily since 1971; deflated to 2024 USD using CPIAUCSL), COMPRNFB (Real Compensation per Hour, Nonfarm Business — already inflation-adjusted). Both real series, indexed to 100 in the base year for a fair comparison.

The age gap

In 1981, the typical first-time buyer was 28.In 2024, they’re 38.

Older Americans got into homes at the prices their wages could handle, then watched those homes appreciate into wealth. Younger Americans inherited the appreciation as a price tag.

Homeownership rate by age of householder
Under 35
1981
41.7%
2024
37.7%
-4.0
35–44
1981
70.4%
2024
62.3%
-8.1
45–54
1981
77.1%
2024
70.4%
-6.7
55–64
1981
79.6%
2024
75.7%
-3.9
65+
1981
73.1%
2024
78.1%
+5.0

Source: US Census Bureau, Housing Vacancy Survey, Table 19 (Homeownership Rates by Age of Householder, annual). Hand-encoded snapshots; refer to Census HVS for full series.

Today

~250,000 white-collar jobs cut between Jan 2025 and now.

Layoffs concentrated in tech, finance, and federal workforce reductions following AI productivity displacement.Affordability isn’t getting easier. The pressure to pick the right market is getting harder.

Source: Challenger, Gray & Christmas job-cut reports.

The tools you have

Zillow shows you what’s for sale.It doesn’t tell you where to settle.

01

Listings, not answers.

Search sites surface the homes that are for sale right now. They don't tell you whether the market itself is a good place to plant roots.

02

All markets look the same on a map.

A median price doesn't tell you if a town is undervalued, overheating, or in slow decline. The same number means different things in different places.

03

The advice is anecdotal.

Reddit threads, TikTok takes, friend-of-a-friend recommendations. Real estate hasn't gotten the data treatment that stocks did 30 years ago.

What Tunsted does

We score every county in America so the math is on your side before you start looking at houses.

01

3,204 counties, ranked

Every US county gets a value score, a momentum score, and an overall opportunity grade. Built from Census, Zillow, BLS, and Federal Reserve data.

02

Personalized to you

Tell us your budget and what matters most: affordability, jobs, livability. We surface the markets where your dollar goes furthest, not the ones with the loudest listings.

03

The math is shown

No black-box scores. Drill into any market and see exactly which factors moved the number, with the source data and methodology in plain view.

Find your home

The numbers don’t have to be against you.You just need to know where to look.

Pick the path that matches you and we’ll set up your dashboard accordingly. Free for the first 5 markets, no credit card.

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